Welcome to the creative hub for Illustrator and Creative Adventurer Andy Medcraft

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I wanted to make a difference with my work and the postcard project seemed perfect way to start. It’s not about changing the world, it’s simply about making somebody’s world feel a little less lonely. That’s the whole concept right there. Just one postcard at a time…

Hugo began life as a elephant. I wasn’t keen on her. She just looked hacked off with life and although technically she was a good illustration, she just looked miserable. I knew I wanted something that would make people smile when it was pushed through the letterbox and this just didn’t hit the spot.

The elephant softened with a few more pencil lines and transformed into a hippo. She was smiley but I wasn’t convinced she was fluffy enough and so the fur was added and the hippo became a brown bear! To be honest, a lot of my work transforms like this on the page. The final touch was the nose and although still bear-like, it just screamed PANDA and so Hugo was born.

His name came from an online request. There was a huge response and Hugo was actually suggested by three different people and was perfect.

Once named, Hugo pulled on a rainbow sweater and appeared on the postcard as a “hug” – and now they’re making their way all over the country (and the world) sending perfect little hugs to those we can’t physically hug due to distance and, more significantly, this pandemic.

You too can get your hands on a “hugs” postcard via the shop

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I’m not sure how I feel about February just sneaking in like that! Isn’t it meant to have fireworks or bells or something attached to it so we can hear it approaching? I feel like I switched on the PC and it was the 4th already! This lockdown is slowly eating away at my concept of space and time.

But you’re here now Feb, so you might as well pull up a chair. I have big plans for you…